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1. Learn as much as you can about diamonds -
The easiest way is to spend a few minutes reading
our diamond
tutorial and our ring
tutorial -- we feature the
most comprehensive and unbiased treatment of diamonds
and rings available on the web, and we constantly
update it to reflect new trends and information.
You will learn about the 4 "C's", how to
detect fakes, how to judge cuts, what questions to
ask your jeweler, how to select a setting, and lots
of other important topics. An informed consumer is
a smart consumer. Invest the time and do your research,
and you will get the best diamond ring for your money.
2. Find the right jeweler, right in your
area (U.S. metro only) - DiamondReview.com
features a jeweler search engine, complete with
reader reviews. Just
visit our local
jewelers database, type in your ZIP
code, and get a complete listing of your local jewelers.
Review any available reader comments about those
jewelers, and pay them a visit! And if you have a
particularly favorable (or unfavorable) experience,
we invite you to come back and write a short review
to share with other consumers like you.
3. Don't forget about Internet jewelers -
DiamondReview.com features a comprehensive listing
of Internet jewelers,
complete with reader reviews. The Internet is quickly
becoming a popular way to purchase diamonds -- be
sure to visit our Internet
jewelers listings.
4. Ask questions! - Members of
the jewelry industry as well as other consumers regularly
monitor our
forums. You will usually have several answers back
within a few hours from a wide variety of individuals
-- from industry experts, to fellow consumers.
5. Learn the price of diamonds -
Once you've narrowed down your selection and you've
selected a jeweler,
the last remaining task is to negotiate the best
possible price. Just like you wouldn't purchase an
automobile without knowing its factory-invoice cost
(from such sources as Consumer Reports* or BlueBook*),
you should not purchase a diamond based solely on
the jeweler's stated price. Be sure to visit DiamondReview.com's
diamond
price database. Combined with a few negotiation
tips also featured on this site, our diamond price
database can potentially save you hundreds, if not
thousands, of dollars.
6. Buy it! - During this process,
be sure to reference our negotiation
tips. And after
the purchase, come
back to our site for information on care & cleaning.
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